It’s just the same product with a new feature.

It’s just a quick remodel.

It’s just a quick part swap.

It’s just a little bit more code.

All of these are lies. Anytime I hear someone use the word “just,” I know two things for certain; -a- they don’t understand what they’re about to ask of me, and -b- they underestimated the “ask” by at least 50%.

Think about it. Has anyone ever told you, “It’s just X,” and it was really just “X.”

Beware of people who say “just”.